All new blogs have one problem, little or no social proof. That’s a problem I needed to solve as soon as possible. I remember hearing Pat Flynn suggest to not show your Facebook fanpage count until you had at least 150 fans or so. I think 1,000 is a little bit more convincing and that’s how many fans I wanted to get and do it fast.
Fastest Way To Get 1000 Fans
By far, the fastest way to get fans is to use Facebook ads. Some of you may be thinking, “This is going to get expensive.” I thought so too but with anything in online marketing you never know until you try it out for yourself. [Tweet This]
Lowering My Cost-Per-Click
With Facebook ads a higher click-through rate (CTR) means a lower cost-per-click (CPC). My strategy for getting a high CTR was to find another fanpage similar to Get 10,000 Subscribers and target their fans. This turned out to be Get 10,000 Fans. They currently have over 239k fans which gives me a nice broad fan base to work with.
Next, I looked at the page insights that Facebook now allows anyone to see. You can do this with any fanpage by clicking its’ Like tab.
I could see that the most popular age group for Get 10,000 Fans was from 13-24 years old. This was the age group that I wanted to target in my ads. When I went to create the ad the suggested bid was a bit high at over $0.30 USD. I decided to narrow the age group further to include 13-18 year olds only. This lowered my suggested bid all the way down to $0.02 – $0.12 USD.
1,029 Likes In 3 Days
After running the ad for about 3 days I got a total of 1,029 likes for $61.53 USD. My average cost-per-click was $0.06.
You might be thinking that all my fans are 18 and younger and that it’s not exactly a group of buyers. That’s okay because people on Facebook aren’t normally looking to buy anyways and I have nothing to sell.
What I wanted was some social proof at a reasonable price in a short amount of time. Before going over the 1,000 fans mark my like count would stay the same day after day. Now my like count goes up almost everyday without running any ads, all because I now have some social proof.
What do you think of getting social proof in this way? Is it a good investment? I would love to hear about what you think!